ABC Communications, Inc., is a
full service advertising agency and marketing agency that works with businesses
locally and worldwide to provide creative marketing and promotional
services. Known as the Market Maker, ABC has created niche marketing tools to
support needs within the marketplace.
Lifestyle, the Community Source Book™ is a perfect example. This annual relocation guide, for 52 communities in the northern suburbs of Chicago, is great for newcomers, providing resources to help them get settled quicker. It is ideal for Realtors who want to target new arrivals who will be buying homes; it is ideal for retailers and restaurants who want to get there first with their marketing message, and it is ideal for each the communities represented as a venue to promote their market and events.
Club Candice and Jack’s Club 50 provides a venue for newcomers and individuals who want to experience restaurants in this marketplace and meet new friends.
Chicago Bridal Showcase is a venue for newly engaged couples to find recommended resources for that most important day.
Advertising
Creating an
identity to support and promote the client' image, awareness and business
acumen.
(click here for
samples)
Marketing &
Promotion
Developing a strategic program that positions each
client in its market, and providing the client with more exposure of their
product and/or services by creating events and activities and drawing them to
the attention of the media.
(click here for
samples)
Public
Relations
Preparing messages for the client's various audiences
and delivering them through the most appropriate media.
(click here for samples)
Event Marketing
Defining and holding
events that position the client to specific target markets utilizing.
(click here for samples)
Publishing
Creating and supporting upscale resource
publications.
Lifestyle, the Community Source
Book™
the relocation guide for 52 communities in the northern
suburbs of Chicago
Shore, The Art Of Midwest Living®
A philanthropic
magazine that supports charities
and caters to the affluent
Midwesterner
Click
here for more event information.
Candice Kuhnen's Sixteen Steps
to Successful Event
Planning
- Theme
- Date Confirmation
- Charity recommendations and liaison
- Sponsorship
- Coordination of raffle items and/or door prizes
- Design and coordinate production/printing of the invitation
- Guest list development
- Mailing
- Coordination on catering (food selection, certificate of insurance, set up/tear down
- Decor and signage
- Press kit development with a series of releases
- Follow up calls for guest and media
- Pitch stories to media (samples below), Portfolio of press clippings
- Guide photographer, Staffing and on site coordination
- Tear down
- Thank you's